client_ Annalise Lemm Interiors
job_ Logo and stationery
the brief_ To create a discerning visual identity that reflects the clients own interior design ethos- ‘captur[ing] balance between the traditional and the contemporary through a new interpretation or re-invention within a modern vernacular of simplicity.’ the solution_ Qalam manipulated elements of colour, line and shape to reflect Annalise’s design philosophy. The stationery was designed as constructed forms, embracing the connection between interior and exterior design.