client_ Swan Office Interiors
job_ Logo and stationery
the brief_ The name, Swan Office Interiors, is inspired by Perth’s native black swan. Qalam was asked to develop a decorative motif that encapsulated the brand’s style and integrity: specialising in delivering high quality retail and office fit-outs in Perth and regional WA. the solution_ Using the curves of the letter S, both an elegant swan and a structural symbol was created. The colours chosen achieved a simultaneous effect- motivating and progressive. The ornate motif was balanced with bold, efficient typography creating balance and harmony.